This is a great reminder that in the dense world of digital communication, you may write something great and it could get lost in the crowd, ignored, or not receive the traffic you feel it deserves. I’ve asked the same questions addressed in this post many times, and I’ve come to realize that my desire to engage in the writing process, the intellectual exercise, is enough for me. I’m honored and grateful when people comment here nonetheless.
Happy Blogging! New post coming soon:)
A couple of weeks ago, more or less, I stumbled on a post by Matt Mullenweg in which he discussed the seemingly arbitrary logic governing what gets a lot of attention online. Work really hard on a piece that wrestles with something you think is important, he notes, and you may end up getting a trickle of attention. Post something offhand on a whim, and it may get a ton of exposure.
In his view, there are two unhealthy responses to this state of affairs. One is to despair and stop writing. The other is “to deconstruct the elements of what makes something sharable and attempt to artificially construct these information carbohydrates over and over.”
The third way that Mullenweg offers is to write for two people. Write for yourself and write for “a single person who you have in mind as the perfect person to read what you write.”
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